Analysis of Determinants of Mineral Water Consumption: The Case of Tehran
Shahram Fattahi, Somayeh Alipourfard, Hana Habibi
Review of Contemporary Business Research, 2(1), pp. 41-55.

Abstract
Mineral water is among the products that have important roles in human health; therefore, its consumption is increasing every day. In this paper, the degree of importance of consumers to the quality of mineral water is compared in Tehran for different groups of people in terms of the area, location, education and occupation. The results show that overall quality of mineral water is very important for people with higher education and the higher level of life. We investigated the relationship between independent variables including age, number of household members, education, and education of the head household shopping and the dependent variable, amount of the consumption of mineral water, in Tehran through a logarithmic regression equation. The results showed there is a direct relationship between the consumption of mineral water, education variables and the educational level of people who are responsible for purchasing, but there is a reverse relationship between the number of household members and the amount of mineral water consumption.

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Fattahi, Shahram., Alipourfard, Somayeh., & Habibi, Hana. (2013). Analysis of Determinants of Mineral Water Consumption: The Case of Tehran. Review of Contemporary Business Research, 2(1), pp. 41-55.

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Shahram Fattahi is an assistant professor at Razi University where he was formerly Chair of the Economics Department and also was Associate Dean for Academic & Research Affaires at Faculty of Social Sciences. Having worked at the Department of Planning for three years, Fattahi Author has provided consulting services to the Iranian Ministry of Jahad Keshavarzi.

At Allameh Tabatabaee University, he earned M.A in Economic Planning and Development. In 2001, he was awarded the Ph.D. scholarship for doctoral studies by the Iranian Ministry of Science, Research and Technology, and received his doctorate in Economics from Martin Luther Halle-Wittenberg University. During his graduate studies in Germany, he worked at the Department of Statistics and Econometrics.

His research interests lie at the applied econometrics. A graduate in Economics Science, he lectures on Econometrics courses at Razi University. Fattahi has written many articles that were published in Iranian and International journals. Recent honors include distinguished professor (in research and also in teaching) at Razi University in 2011 and 2012.

E-mail: sfattahi@razi.ac.ir
Tel: +98(831)8359036-8. Fax: +98(831)8362471.

Somayeh Alipourfard
Razi University

Hana Habibi
University Putra Malaysia